I grew up in Utah making skateboard videos, getting shot by airsoft pellets, and having my video games taken away on the weekly.

At some point I decided the best way to chase dollar bills was to become an engineer. After two years of locking myself in dark rooms for nine hours a day doing math problems, I decided it was time for a change (a nice way of saying I sucked at engineering) and I returned to my video roots and chased advertising.

Turns out, I still lock myself in dark rooms all day, but now it’s spent cutting sick edits of an ad I just shot. I’ve worked freelance, contract, and, most recently, as an in-house editor at a post-production house cutting TV episodes.

Although I wasn’t “successful” at engineering, that part of my brain still influences my creativity. In fact, my capstone project is an analysis of editing trends in advertising over the last 30 years in order to predict future trends.

So that’s how I like to look at myself: the coalescence of art and science. I believe this awkward dance of disciplines is what makes me unique——it keeps me thirsty for learning and has made me a jack-of-all-trades content creator ready to help you in whatever way you need.

Let’s chat sometime or play Warzone. Whichever you prefer.

email: steelederekj@gmail.com
Gamertag: A_Simple_Man